Y’OH Good People!
The new website and store is soon set to go live next month but in the meantime we thought it’s best to give you heads up on how the Y’OH brand is planning to operate…
We have produced a VERY limited number of pieces from this first collection “Heads Ain’t Ready”. We ain’t trying to be poncey and exclusive that’s just the nature of the production. It doesn’t work like a normal store where we can buy loads of printed fabric at will. Suitable authentic African fabric really is not at all easy to source. We will continue to run the same silhouettes next season but as for the fabrics once they are gone that.is.it. Hence we haven’t been able to source many of the same ones that we used for the original drop… Nonetheless we have lots of NEW colour ways and patterns available. Hold tight for stuff that you haven’t seen before.
We keep getting asked about pricing. The reason we’ve been so vague is because the factory changed their original quote [ due to the fact that the pattern made it SO difficult to cut out. Three times as long as a normal shirt ] so yeah we apologise about that. We will aim to give you a rough idea before the launch so you can get your money ready, because once the website store goes live it’s first come and that.
We’ve got other exciting news connected with the launch but we’ll tell you all about that later. In the mean time any questions hit us up firstname.lastname@example.org